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SaaS Sales Ops Automation — +22% Meetings Booked

B2B SaaS (32 employees)

Problem

Reps spent ~6 hrs/week on CRM hygiene & lead routing; slow SLA for inbound leads.

Approach

VA-owned inbox triage + lead enrichment (Clearbit), auto-routing by territory, Slack alerts, Looker Studio dashboard.

Stack

HubSpot, Zapier, Slack, Google Sheets, Looker Studio.

Outcomes

First-touch down from 3h → 35m; +22% meetings booked; ~5 hrs/week reclaimed.